CRM & Promotion Manager (정규직)

About the job

Your responsibilities include, but are not limited to:

CRM Strategy & Customer Analytics:

• Lead annual CRM strategy and loyalty program initiatives aligned with global guidelines and local business priorities

• Conduct regular CRM database analysis and generate strategic insights to support marketing and retail business decisions

• Develop actionable recommendations based on segmentation, retention, repurchase, and customer lifecycle analysis

• Monitor CRM KPIs and campaign effectiveness, identifying opportunities to improve customer acquisition, engagement, and loyalty

• Support the development and implementation of AI-led CRM initiatives and data-driven customer activation strategies

Promotion Management:

• Lead promotion strategy and implementation aligned with global frameworks and local business objectives

• Partner with Global Promotion/GTM teams to ensure effective commercial planning and execution

• Develop customer incentive and promotional programs, including GWP initiatives, to maximize business impact and customer engagement

• Evaluate promotion performance and identify optimization opportunities based on business insights

• Manage CRM & Promotion budgets, forecasts, and ROI tracking

CRM Activation & VIP Experience:

• Plan and execute CRM activations, including customer events and VIP experiences, to strengthen customer loyalty and brand desirability

• Manage CRM communication channels, including MMS, and loyalty member communications

About you

We are looking for a unique and amazing talent, who brings along the following:

• Bachelor’s degree in marketing, Data Analytics, or related field

• +10 years of relevant experience in CRM, promotions, customer analytics, or loyalty marketing

• Strong expertise in CRM strategy, customer lifecycle management and loyalty programs.

• Proven ability in customer analytics, strategic insight generation, and data-driven decision-making with advanced Excel and PowerPoint skills

• Experience or strong interest in AI-driven CRM and marketing automation is highly preferred

• Experience in VIP/customer events and experiential marketing is preferred

• Strong cross-functional collaboration skills with a “Win as One” mindset

• Fluency in Korean and English

What we offer

You can expect a range of benefits, including:

• Learning and career development programs to help you grow

• A global employee assistance program offering support in the areas of mental, physical, and emotional health, managerial support as well as financial and legal matters

• Hybrid and flexible work options to support your work-life balance

• Paid volunteering leave to support causes that matter to you

• Exclusive employee discounts on Swarovski products