Korea Marketing & E-commerce Supervisor

Key Responsibilities

1. E-commerce Supervision & Local Operations (35%)

 Naver Ecosystem: Supervise daily execution of TP (Edmart) on Naver Brand Store / Smart Store. Audit product listing, Product Detail Page (PDP) quality, SEO tags, and price integrity. Review Naver Biz Advisor data weekly, and translate insights into actionable feedback for TP.

 Coupang: Monitor performance of the brand's self-operated store, ensure brand guidelines and pricing strategy remain consistent across all platforms.

 Platform Relations: Serve as the local contact to maintain relationships with Naver Beauty Category Manager and Coupang Category Manager.

 Cross-department Coordination: Liaise between Seoul and Shanghai visual teams to ensure Korean copy and local aesthetic standards meet requirements.

2. KOL & Creator Marketing (45%)

• Agency Management: End-to-end management of the KOL/MCN Agency. Review influencer shortlists, approve campaign briefs, and audit content scripts/videos/blog posts to ensure brand message consistency.

• Campaign Execution: Manage content brief with proper brand positioning, sample dispatch, campaign timelines, and deliverable tracking. Ensure KOL content correctly links to the Naver Store and Coupang brand shop.

• Performance Tracking: Own ROI/ROAS tracking for every KOL activation. Consolidate reach, engagement, CTR, and attributed sales into a weekly report for APAC leadership.

• Social Commerce Activation (Influencer-Driven Exclusive Promotions): Collaborate with mid-tier and micro-influencers to launch curated, time-sensitive promotional campaigns, effectively driving high-converting traffic to Naver and Coupang

• Beyond tracking conversion sales and ROI/ROAS, focus on reinforcing brand positioning through high-quality content and report on the qualitative marketing impacts that cannot be measured by numbers alone

3. Data, Reporting & Strategy Support (20%)

• Weekly Business Report: Consolidate data from Naver, Coupang, and KOL campaigns into a one-page weekly report for the APAC team.

• Sales Event Support: From a local operations and marketing perspective, support major sales moments (Black Friday, year-end, brand anniversary) in planning and execution.

• Marketing Impact Report: Establish a comprehensive reporting framework that balances quantitative ROI/ROAS metrics with qualitative brand impacts, highlighting how marketing activation strengthen overall brand equity and share of voice

• Market Intelligence: Continuously feed back to the team on local competitor movements, emerging KOL content trends, and shifts in the Korean beauty-device category.

Job Requirements

Mandatory:

• 3 – 5 years of hands-on experience in Korean digital marketing, e-commerce, or influencer marketing.

Industry background: Experience in beauty, skincare, lifestyle, or consumer electronics preferred.

• Naver E-commerce mastery: Deep familiarity with the Naver Smart Store / Brand Store ecosystem, Naver Blog/Cafe culture, and Naver Shopping Live. Able to read Naver Biz Advisor reports and know what "good" looks like.

• Proven track record of successfully handling and managing external marketing/KOL agencies

• KOL marketing experience: Proven track record managing influencer campaigns on Instagram, YouTube, and Naver Blog. Understands Korean consumer psychology and knows what content feels "authentic" vs. "too much like an ad."

• Bilingual: Native Korean + business-level English or Chinese (written and spoken). Daily communication with the APAC international team is required.

• Data sensitivity: Proficient in Excel; comfortable navigating e-commerce backend data and turning numbers into a clear narrative.

Nice-to-haves:

• Prior experience working at a TP (third-party operator) or e-commerce agency.

• Familiarity with Naver or Coupang seller back-ends and advertising tools.

• Existing network of Korean beauty / lifestyle KOLs or MCNs.

• Strong preference for candidates with dual experience in both In-house brand teams and Agencies

• Live-streaming e-commerce coordination experience.

What We Offer

 Competitive base salary + performance bonus tied to Naver Store GMV and KOL campaign ROAS

 Hybrid work flexibility

 Direct exposure to Asia-Pacific leadership and clear career progression path

 As a founding local team member for a global premium beauty device brand re-entering South Korea, you will get true business ownership

 How to Apply: Please send your resume (English or Korean) and a brief description of the most successful KOL or e-commerce campaign you have managed to [email address].