PR & Projects Manager

Responsibilities

include managing all relevant communications, stakeholder outreach and relationship management, content creation, and branding/PR events.

This position requires strategic thinking, a creative, positive, and honest attitude, strong team management skills (including proper reporting and team training), eagerness to learn, attention to detail, effective budget management, and the ability to multi-task in a fast-paced environment.

Key Accountabilities

Public Relations

• Develop the annual and monthly editorial PR plans (print/digital) and manage the associated budget.
• Create opportunities and manage product placements in line with the product marketing calendar.
• Review and analyze media coverage, and report results to global counterparts.
• Manage sample and gifting orders, as well as distribution plans
• Build and maintain strong relationships with editors from key publications.
• Press Releases: Ensure article quality, manage distribution schedules, and monitor coverage results.
  

Event/Special Project planning & Execution

• Lead strategic planning and execution for events such as exhibitions, product presentations (to press, talents, and KOLs), store openings, and product launches.
• Develop and implement PR amplification strategies for each event.
• Manage external event agencies and collaborate with global teams.
• Lead special projects including native content initiatives and cross-functional brand activations.
  

Strategy & Planning

• Support the development and execution of annual strategies.
• Oversee monthly and weekly PR & Project task management.
• Support budget control and tracking; review and check monthly expenses.
  

Celebrity and Talent Endorsement

• Manage "Friend of the House" relationships and related executions.
• Build and maintain relationships with key stylists, VIPs, and talent management agencies.
• Proactively coordinate product placements across various categories.
• Identify and create new opportunities for product exposure.
• Manage KOL/Influencer relationships and develop new collaborations.
  

General

• Reporting: Consolidate event results and revise all event-related reports.
• Supervise agencies: Oversee execution, contracts, and negotiations.
• Lead agency bidding processes for required projects or events.
• Team Management: Develop team skills based on both team and individual needs.
• Promote cross-functional collaboration across departments.

Required Qualifications

• Bachelor’s degree (4-year college graduate)
• Minimum of 12–15 years’ experience in PR, Communications, Event Management, Project Management, or a related field
• Experience in the retail industry
• Expertise in global luxury jewelry, watches, or high fashion brands
• Fluency in both written and spoken English
• Maturity and strong professionalism in cross-departmental interactions
• Proven experience in team management and staff supervision, with a leadership style that motivates and inspires
• Excellent problem-solving and pre-planning skills
• Exceptional attention to detail and strong organizational skills
• Appreciation and understanding of design and craftsmanship
• Proficiency in MS Office (Word, Excel, PowerPoint, Outlook)
  

Preferred Qualifications

• Experience managing large-scale projects
• Experience in multi-functional team leadership
• Additional experience in the retail industry