Content Marketer

Content MarketerJob Description: Content MarketerLocation: EF KoreaPosition Type: Full-time

About UsEF Korea is dedicated to shaping the future of education by connecting people across the globe. We’re looking for a creative, driven, and strategic Content Marketer to join our team. If you’re passionate about storytelling, fluent in Korean and English, and have a knack for creating impactful content, we want to hear from you.Job ResponsibilitiesContent Creation & Management•Plan, create, and manage engaging content across multiple channels, including email marketing, social media (Instagram, YouTube), blogs, and KakaoTalk push messages.•Write and edit compelling copy in Korean, ensuring tone and style consistency across all platforms.•Develop and implement a strategic content plan tailored to the Korean market to attract and retain a clearly defined audience.•Translate and localize content from English to Korean and vice versa, maintaining cultural and linguistic accuracy.Social Media & Video Content•Develop strategies for YouTube and Instagram, focusing on video content creation and audience engagement.•Collaborate with video production teams or independently create short-form video content.•Stay updated on social media trends, tools, and algorithms to optimize content performance.SEO & Analytics•Conduct keyword research and integrate SEO best practices into content planning and creation.•Track and analyze content performance metrics, using data to inform future strategies and improve engagement.•Plan, manage, and update the global integrated website with locally relevant content.•Create engaging and impactful content for the local website, ensuring alignment with EF’s brand voice and messaging.•Apply expertise in copywriting to produce high-quality marketing and communication materials.2.Media RelationsCampaign Execution•Create and execute email marketing campaigns with engaging subject lines and copy.•Develop KakaoTalk push message strategies to increase user engagement and conversion.•Ensure all content aligns with EF Korea’s brand voice and objectives.Requirements• Fluent in Korean (native/near-native) and proficient in business-level English.•Experience:•3+ years of experience in content marketing, copywriting, or a related field.•Background in social media copywriting and understanding of SEO principles.•Experience in email marketing and push message campaigns is a plus.•Familiarity with video production and strategy for platforms like YouTube and Instagram.•Skills:•Strong writing and storytelling skills in both Korean and English.•Ability to create clear, concise, and engaging content tailored to various audiences.•Analytical mindset with the ability to interpret data and optimize content strategies.•Knowledge of content distribution tools and platforms (e.g., social media schedulers, email marketing tools).•Personal Qualities:•Highly creative and detail oriented.•Strong organizational and project management skills.•Team player with excellent communication and collaboration abilities.Preferred Qualifications•Experience in content marketing for the education or travel industry.•Familiarity with the EF brand and mission.•Knowledge of trends in digital marketing and the ability to adapt strategies accordingly.•Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere, InDesign) is highly preferred, especially for creating or editing social media and marketing assetsWhat We Offer•A dynamic and international work environment.•Opportunities for professional growth and development.•A chance to make an impact by connecting people through education and cultural exchange.