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Marketing Director, Korea Marketing Director, Korea Seoul, 11, KR Oct 25, 2024

Beam SuntorySeoul, 11, KR

30+일 이전

채용 정보

What makes this a great opportunity?

Lead the strategic Marketing direction of the entire SGS Korea brand portfolio in South Korea.

Deliver key brand values to core target consumers with a holistic company view.
Drive sustainable & profitable long-term growth of SGS Korea Korea as a key leader of the team.
Strengthen teamwork among internal and external stakeholders.
The ultimate do-it-all workforce when help is needed in the Marketing team.

Role Responsibilities

Lead Marketing Strategy and integrate it to the BSK strategy.

Understand consumers through self-study, field checks and EA supported research.

Understand SGS Korea business situation and priorities.

Identify business opportunities based on a deep understanding of the above.

Select priority brands and develop 10-year strategy; that is aligned with both International Brand House and SGS Korea leadership team.

Integrate the 10-year strategy into the 5-year BSK plan (Big Rock); that delivers top (NSV) and bottom (OI) targets along with associated market share goals.

Lead the pricing strategy for all SGS Korea brands.

Balance developing new ideas and growing proven projects.

Act as the voice and owner of strategic brand decisions within SGS Korea Korea

Drive excellence in execution.

Co-develop (with each Marketing manager) and propose an annual 360 marketing plan that is in-line with the local and international long-term growth strategy.

Co-develop (with trade marketing manager) and propose an annual Trade Marketing plan that is aligned with the Marketing brand strategy and the commercial channel strategy.

Monitor the evolving market environment, consumers, SGS Korea sales results and brand indicators. Quickly adjust execution plan if needed. Propose strategic change if needed.

Attend majority Marketing activities and always find ways to improve and grow.

Active pre & post analysis for all projects above 100 million KRW Share with MD.

Accumulate learnings from all activities and build a solid insight for future planning.

Identify and develop agencies that have core competencies relevant to SGS Korea’s needs.

Maximize the impact of Brand Investment with a holistic company view.

Must be able to provide quality hands-on support for all Marketing functions.

Develop marketing talents for SGS Korea and international brand houses in collaboration with HR.

Embrace teamwork across internal and external functions.

Closely align marketing and commercial strategy and execution plans with Commercial.

Lead BI spending with commercial team.

Ensure top (NSV) and bottom (OI) growth through close collaboration with finance and operation functions.

Understand the dynamics and Leverage the influence of international brand house, regional brand house and regional marketing.

Create synergy with other markets.

Qualifications

Entrepreneur who has a proven track record of setting their own plan and executing it themselves.

Proven track record of finding opportunities and leveraging these opportunities through execution.

Minimum 10 years previous consumer marketing experience working with global brands.

Minimum 2 years in a senior management role with people management responsibilities.

Extensive experience in aligning hq and local brand strategy.

Demonstrated track record of profitable top-line and bottom-line growth.

Cross Functional Working – Proven experience in working proactively across commercial and operational functions to deliver total business performance solutions (sales / marketing / supply chain).

English proficiency to debate and present in an international environment.

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