You will set the strategic direction that will deliver the largest opportunity for sustained growth within the entire On Premise channel via distribution partners, wholesalers and the internal sales team. You also play a key role in managing the On Premise volume and distribution business in an effective way to deliver this strategy, continuously driving for maximum account coverage in the channel in order to maximise sales and volume while establishing strong relationships with distribution partners and wholesalers. This strategy needs to be profitable, efficient and ensure a continuous development of our brand in the On Premise channel.RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with :
Responsible for achieving the business plan targets for volume and distribution for the On Premise channel. Maintains the correct stock levels with each distribution partner, wholesaler and external sale force company (if applicable). Aligns all pricing and promotions with all necessary key stakeholders (GM, NOPM, Off Premise and Finance) to minimise the threat of cross channel cannibalisation and to maintain profitability. Responsible for coordination of the cross channel volume split with Off Premise on a quarterly / bi yearly basis.
Provide a long-term (+3 years) distribution model for the country, create a Business Plan with the distribution partner, wholesalers and external sale force companies (if applicable) and internal sales team to deliver the long-term distribution model for the country. Responsible for the annual Joint Business Plan with the distribution partner, where feasible, and the Tier 1 wholesalers. Performs the annual sales and distribution forecast for each distribution partner, wholesaler and external sale force company (if applicable) along with the proposed investment.
Analyze the available market data from reliable data sources to find gaps or opportunities, by region, in distribution and SKU listings, obtain all sales out data (depletions) from the distribution partner (if applicable), wholesalers, ONP customers (outlets) and external sale force companies (if applicable), with this information to measure performance, improve forecasting and quantify all Pay for Performance remuneration.
Responsible for the correct management of the yearly budget and the control of all free goods. Prepares, organises and executes review meetings (on a monthly / quarterly basis) with all distribution partners, Tier 1 wholesalers and external sale force companies (if applicable) to evaluate performance vs Joint Business Plan Objectives and agree on action plans.
Continually research to understand customer needs better and respond with programmes (in line with the brand equity) that are mutually beneficial. Develop effective partnerships to be regarded as key supplier and engine for profitable growth. Strive for Category Captaincy with key strategic retailers within the energy category. Build strong intercompany networks and establish a close cross-functional relationship with key stakeholders by working closely with local distributor partner in driving business plans in market. Jointly develop winning customer category strategies and conceptual sells.
Distribution Partner Manager (On Premise) - South Korea
Red Bull
Giving wiiings to people and ideas since 1987
In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.
What drives usChasing our potential
Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create :
Meaning
Find your meaning and use your strengths to achieve it!
The bigger reason why you work. To contribute and add value to something or someone.
Freedom & Responsibility
Take real responsibility for yourself and your work.
To have the freedom to work on something the way you want to.
Mastery
Love life, love work, love to challenge yourself!
Turn your talents into strengths to become excellent at what you do.