Talent.com
EF Education First
Marketing Manager (Seoul)EF Education First • Seoul, Korea (the Republic of)
다른 채용 정보 검색
Marketing Manager (Seoul)

Marketing Manager (Seoul)

EF Education First • Seoul, Korea (the Republic of)
30+일 이전
채용 정보

Marketing Manager Location: EF Korea, Seoul
Employment Type: Full-timeAbout the RoleEF Korea is seeking a Marketing Manager who can connect performance marketing, content, and CRM into a single, cohesive customer journey.This role goes beyond campaign execution. You will lead a marketing team while driving digital transformation, CRM integration, and marketing automation, ensuring that performance, branding, and customer lifecycle marketing work together to deliver measurable business growth.Key ResponsibilitiesTeam Leadership & Management

  • Lead and manage the marketing team, setting clear goals and performance standards
  • Allocate resources, prioritize initiatives, and develop team members
  • Design effective collaboration across performance, content, and CRM functions
  • Ensure high-quality execution across all marketing activities

CRM Integration & Marketing Automation Leverage experience with CRM platforms such as Salesforce and Kakao CRM to design integrated marketing structures

  • Connect paid media, landing pages, and CRM data into a seamless customer journey
  • Design and manage automation journeys (Lead → Nurturing → Conversion → Retention)
  • Develop segmentation and messaging strategies using CRM data
  • Collaborate with sales teams to improve lead quality and conversion rates

Digital Transformation & Data-Driven Marketing

  • Drive digital transformation across marketing strategies and operations
  • Improve data utilization, reporting frameworks, and decision-making processes
  • Establish a performance- and insight-driven marketing culture

Performance Marketing (PPC) – Global & Regional Collaboration

  • Partner with global and regional performance marketing teams to align strategies, frameworks, and KPIs
  • Act as the key local point of contact for PPC-related initiatives and performance discussions
  • Provide market insights and feedback to support campaign optimization and localization
  • Oversee performance outcomes in collaboration with external agencies and global stakeholders

Branding & Content Leadership

  • Lead brand messaging, tone of voice, and content direction
  • Oversee digital content strategy across social, video, and organic channels
  • Ensure synergy between performance marketing and organic content efforts

Offline Marketing & Local Brand Presence

  • Build local brand presence through education fairs, university events, and on-the-ground marketing activities
  • Lead fair execution in collaboration with the sales team and connect offline leads into CRM journeys

Qualifications

  • Proven experience managing and leading a marketing team
  • Strong background in digital marketing within fast-changing environments
  • Solid understanding of performance marketing (PPC)
  • Working knowledge of CRM marketing and customer journey management
  • Data-driven mindset with strong analytical skills
  • Excellent communication and stakeholder management skills

Preferred Qualifications

  • Experience integrating CRM platforms such as Salesforce or Kakao CRM
  • Hands-on experience designing and operating marketing automation journeys
  • Experience connecting performance marketing with CRM initiatives
  • Experience working with global or regional teams
  • Native proficiency in Korean, Business-level English proficiency

Ideal Candidate

  • A leader who looks beyond acquisition and understands retention and lifecycle marketing
  • Comfortable driving change and innovation
  • Able to balance short-term performance goals with long-term brand growth
이 검색에 대한 작업 알림 만들기

Marketing Manager (Seoul) • Seoul, Korea (the Republic of)